BENEFIT OF BLUE Trademark Information

Blue Cross and Blue Shield Association

Printed materials, namely, brochures and pamphlets containing information in the fields of healthcare and wellness

Marketing of medical, dental, vision and long term care insurance, prescription drug benefit plans and medicare benefit plans; marketing of life, disability, and accidental death and dismemberment insurance plans; health care management and coordination of services, namely, creating, providing, managing and maintaining the business administration of health care provider networks; providing public policy information in the fields of healthcare,...

Insurance and related insurance services, namely, the brokerage, administration and underwriting of medical, dental, vision, and long term care insurance, prescription drug benefit plans, and medicare benefit plans; pharmacy benefit management services; insurance and related insurance services, namely, the brokerage, administration and underwriting of life, disability and accidental death and dismemberment insurance plans; providing informatio...

Educational services in the nature of providing workshops, seminars, classes, lectures, panel discussions, town hall meetings in the nature of in-person educational forums, symposiums, and online publications in the nature of research reports in the fields of healthcare and wellness

Providing a website featuring a search engine for health insurance providers

Comprehensive health care benefit programs, namely, integrated healthcare services with a network of healthcare providers including health care rendered through health maintenance organizations, preferred provider organizations, and high performance networks, namely, medical, dental, hospital, surgical, emergency, home health care, rehabilitative treatment, preventive health care treatment, physical and mental therapy services; providing infor...